Privacy Policy

Last Updated: June 10, 2025

1. Introduction

Valley Fire Defense ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit information through our forms.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Full name
• Email address
• Phone number
• Property address or city/neighborhood
• Property type
• Additional information about your fire protection needs

2.2 Information Automatically Collected

When you visit our Site, we may automatically collect:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages visited and time spent on pages
• Date and time of visit
• General geographic location (city/state level)

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Analyze website traffic and usage patterns
• Remember your preferences
• Track the effectiveness of our marketing campaigns
• Improve user experience

3. How We Use Your Information

We use the information we collect to:

• Connect you with fire protection service providers
• Respond to your inquiries
• Send you information about fire protection services
• Improve our website and services
• Comply with legal obligations
• Track referrals for commission purposes

4. How We Share Your Information

4.1 Service Providers

We share your information with:

• FireSafeKit.com: Our primary referral partner who will contact you about fire protection services
• Other Fire Protection Contractors: We may share your information with additional qualified service providers in your area

4.2 Other Disclosures

We may also disclose your information:

• To comply with legal obligations or court orders
• To protect our rights, privacy, safety, or property
• In connection with a business transfer, merger, or acquisition
• With your explicit consent

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

7. Your Rights and Choices

7.1 Access and Update

You have the right to request access to the personal information we hold about you and to request corrections or updates.

7.2 Opt-Out

You may opt-out of receiving marketing communications from us by:

• Following the unsubscribe instructions in our emails
• Contacting us directly

7.3 California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to delete personal information (subject to certain exceptions)
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising privacy rights

7.4 Do Not Track

Our Site does not currently respond to Do Not Track browser signals.

8. Children's Privacy

Our Site is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected information from a child under 18, we will delete that information.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Lead information is typically retained for 3 years for commission tracking purposes.

10. International Data Transfers

Your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country of residence.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us through the contact form on our website.